The Ten Commandments on Design - Dieter Rams

Dieter Rams is one of the highly regarded German industrial designer and here is his interesting and thoughtful ‘ten principles of good design’.

1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive – Product’s design should be neutral, unemotional and subtle, and it should just fulfilling function. In other words products are neither decorative objects nor works of art.
6. Good design is honest – Products  should not promise functionalities or features that can not kept.
7. Good design is long lasting
8. Good design is thorough down to the last detail
9. Good design is environmentally friendly
10. Good design is as little design as possible – Product design should focus on the essential aspects and functionalities

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